• 11th Floor, Gulf Executive Office, Bldg. 15, Road 380, Blk. 338 P.O.Box 10602, Manama, Bahrain

  • +973 17746746

  • info@thinksmartbh.com

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Mastering eCommerce Masterclass


This intensive course is designed for participants to benefit from a comprehensive overview of E-commerce and understand the different components that are required to start and run an E-commerce business. The course is also designed to enable participants evaluate E-commerce capabilities and platforms and help future proof their business in a competitive landscape. The course will also aid participants master strategies to optimize their customers’ digital experience and equip them with tools to maximize loyalty, and thus, profits.

Program objectives

By the end of the course, the delegate shall: 

  • Understand the different components that are required to start and run an E-commerce business
  • Evaluate their existing E-commerce capabilities and platforms
  • Measure and optimize their E-commerce business from both an operational and a customer perspective
  • Understand the consumer “decision tree” when shopping online and ways to best optimize their sites to maximize sales and minimize kart abandonment.
  • Utilize tools and techniques to manage promotions and cross-selling to ensure maximum retention and loyalty
  • Implement a strategic framework for gauging, as well as, delivering an optimal experience for their customers across channels.

Course outline: 

Day 1

(Module 1)

Understanding the landscape

  • The E-commerce ecosystem
  • The age of the digital consumer
  • Global and regional ecommerce

Creating your ecommerce strategy 

  • Why sell online? To satisfy the customer!
  • Understanding the main e-commerce platforms and their benefits
  • The power of cash-in
  • Fulfillment
  • The challenges of International fulfillment


Website Optimization Strategies

  • The ecommerce funnels
  • Operational effectiveness

Day 2

(Module 2)

The key technology and consumer changes

  • Growing the bottom line
  • How to optimize your site’s customer experience
  • How can I help you? 

Marketing your website

  • Who are your customers?
  • Your promotional calendar
  • Customer retention
  • Increasing your share of your customers’ wallet
  • Driving Customer Engagement


  • The new Alphabet of E-commerce
  • Mind the Gap

Day 3

(Module 3)

Optimizing E-commerce: End-to-end Customer Experience

  • The Customer Experience Fundamentals  
  • What gets measured gets done
  • Delivering Seamless Omni-channel Customer Experiences

Day 4

(Module 4)

Customer Engagement Strategies  

  • Moving beyond numbers
  • Customer touch-points and communication
  • Understanding customer mindsets by touch-point
  • The power of language
  • Voice of Customer 

·       Apply the AWS Well-Architected Framework

·       Manage multiple AWS accounts for your organization

·       Connect an on-premises data center to the AWS Cloud

·       Discuss billing implications of connecting multi-region VPCs

·       Move large data from an on-premises data center to AWS

·       Design large data stores for the AWS Cloud

·       Understand different architectural designs for scaling a large website

·       Protect your infrastructure from distributed denial of service (DDOS) attacks

·       Secure your data on AWS with encryption

·       Design protection of data at rest and data in transit

·       Enhance the performance of your solutions

·       Select the most appropriate AWS deployment mechanism

Intended Audience

This course is intended for:

·       Individuals who are experienced with designing scalable and elastic applications on the AWS platform

As your Organization consider shifting to cloud, it is important that everyone concerned in your organization understand the cloud computing and what is required to start and complete the journey.
This Course  helps IT business decision–makers understand the benefits of cloud computing and how a cloud strategy can help you meet your business objectives. 

This Course introduces you to AWS products, services, and common solutions. It provides you with fundamentals to become more proficient in identifying AWS services so that you can make informed decisions about IT solutions based on your business requirements.

This course is designed to introduce you to fundamental cloud computing and AWS security concepts including AWS access control and management, governance, logging, and encryption methods. It also covers security-related compliance protocols and risk management strategies, as well as procedures related to auditing your AWS security infrastructure.

Please enter all the required information below to complete the registration

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