This intensive course is designed for participants to benefit from a comprehensive overview of E-commerce and understand the different components that are required to start and run an E-commerce business. The course is also designed to enable participants to evaluate E-commerce capabilities and platforms and help future-proof their business in a competitive landscape. The course will also aid participants master strategies to optimize their customers’ digital experience and equip them with tools to maximize loyalty, and thus, profits.
Upon completion of this course, participants will be able to:
- Understand the different components that are required to start and run an E-commerce business
- Evaluate their existing E-commerce capabilities and platforms
- Measure and optimize their E-commerce business from both an operational and a customer perspective
- Understand the consumer “decision tree” when shopping online and ways to best optimize their sites to maximize sales and minimize kart abandonment
- Utilise tools and techniques to manage promotions and cross-selling to ensure maximum retention and loyalty
- Implement a strategic framework for gauging, as well as, delivering an optimal experience for their customers across channels
This Course introduces you to AWS products, services, and common solutions. It provides you with fundamentals to become more proficient in identifying AWS services so that you can make informed decisions about IT solutions based on your business requirements.