As your Organization consider shifting to cloud, it is important that everyone concerned in your organization understand the cloud computing and what is required to start and complete the journey.
This Course helps IT business decision–makers understand the benefits of cloud computing and how a cloud strategy can help you meet your business objectives.
This Course introduces you to AWS products, services, and common solutions. It provides you with fundamentals to become more proficient in identifying AWS services so that you can make informed decisions about IT solutions based on your business requirements.
This course is designed to introduce you to fundamental cloud computing and AWS security concepts including AWS access control and management, governance, logging, and encryption methods. It also covers security-related compliance protocols and risk management strategies, as well as procedures related to auditing your AWS security infrastructure.
Mastering eCommerce MasterclassOverviewThis intensive course is designed for participants to benefit from a comprehensive overview of E-commerce and understand the different components that are required to start and run an E-commerce business. The course is also designed to enable participants evaluate E-commerce capabilities and platforms and help future proof their business in a competitive landscape. The course will also aid participants master strategies to optimize their customers’ digital experience and equip them with tools to maximize loyalty, and thus, profits.Program objectivesBy the end of the course, the delegate shall: Understand the different components that are required to start and run an E-commerce businessEvaluate their existing E-commerce capabilities and platformsMeasure and optimize their E-commerce business from both an operational and a customer perspectiveUnderstand the consumer “decision tree” when shopping online and ways to best optimize their sites to maximize sales and minimize kart abandonment.Utilize tools and techniques to manage promotions and cross-selling to ensure maximum retention and loyaltyImplement a strategic framework for gauging, as well as, delivering an optimal experience for their customers across channels.Course outline: Day 1(Module 1)Understanding the landscapeThe E-commerce ecosystemThe age of the digital consumerGlobal and regional ecommerceCreating your ecommerce strategy Why sell online? To satisfy the customer!Understanding the main e-commerce platforms and their benefitsThe power of cash-inFulfillmentThe challenges of International fulfillment Website Optimization StrategiesThe ecommerce funnelsOperational effectivenessDay 2(Module 2)The key technology and consumer changesGrowing the bottom lineHow to optimize your site’s customer experienceHow can I help you? Marketing your websiteWho are your customers?Your promotional calendarCustomer retentionIncreasing your share of your customers’ walletDriving Customer EngagementFuture-scopingThe new Alphabet of E-commerceMind the GapDay 3(Module 3)Optimizing E-commerce: End-to-end Customer ExperienceThe Customer Experience Fundamentals What gets measured gets doneDelivering Seamless Omni-channel Customer ExperiencesDay 4(Module 4)Customer Engagement Strategies Moving beyond numbersCustomer touch-points and communicationUnderstanding customer mindsets by touch-pointThe power of languageVoice of Customer